Broadcast, OTT, Display, Outdoor, Social Media, Podcasts, Sporting Events….
People are bombarded with marketing messages at every turn. I have developed media plans based to meet our users with awareness and utility at the moment they are open to it.
“It’s our Super Bowl.”
The Super Bowl is by-far the largest single opportunity to advertise. KCCI had a :30 second promo in the game. I challenged the team to make a clear broad brand promo with captivating visuals.
Iowa State fans focus on the forecast
The fans at every men’s basketball game stop paying attention to the game and look at what’s going on outside the arena. KCCI’s forecast takes advantage of Hilton Magic’ by focusing the audience on our weather forecast for the days ahead. This gives the audience valuable tool for planning the days ahead and give our weather brand exposure with the loyal and engaged Iowa State fans.
Interactive Outdoor
Dayparting, live-data, quick creative adjustments; todays today’s outdoor advertisements offer the opportunity to tell unique brand messages and relay information instantly. I have leveraged this technology to build brands and deliver utility to the consumer.
Listen up!
Podcasts give brands the chance to get in consumers heads. The majority are listened too in headphones by a younger demographic. A traditional radio ad is made to snap people to attention, a good podcast ad builds on an audience who is already paying attention. Understanding where a message works best is as important as knowing what the message should include.